“Handmade jewelry by a boy and a girl”
Felt was founded by 'a girl', who grew up in a family where jewelry was part of every celebration, loss, or achievement. 'a boy' was raised by many women and by whom he has been taught to love jewelry. Where 'a girl' is the creative brain behind the identity, 'a boy' focuses on creating a place where everyone sees themselves represented in Felt. Together with a small team, they design the collections and challenge the team to come up with surprising unique items again and again.
Meet Felt, an Amsterdam jewelry brand that makes finger-licking ear candy. With their local, handmade products, Felt brings more color and positivity in a world where greyness sometimes takes over. The jewelry is made in their Amsterdam-based studio and is characterized by its playful, colorful character.
Felt's acronym, Feeling Every Little Thing, states the brand likes to celebrate all emotions with a light-hearted approach.